Banner Ad Creation

Posted by Oliver, in , no comments

The South Bedfordshire branch of the RSPCA is an independent animal welfare charity. They already had a website which I rebuilt in August last year.

They are always looking for ways to increase donations to the branch and with my experience in affiliate marketing I suggested they serve banner ads for a relevant advertiser. I belong to a few affiliate networks and Affiliate Window (AW) already had some pet supplies companies on-board. I picked Monster Pet Supplies for their nice commission, 30-day cookie and the fact that they supply Waitrose with Pet products.

Unfortunately their creative selection was a bit lacking, in terms of target audience, they all targeted dog owners. So I set to with the GIMP to create some new banners which are more relevant for South Beds RSPCA audience – predominately cats, rabbits and guinea pigs.

A few hours later and I had a range of in-content squares, 468×60 and half banners for use on the site, a few days later they made their first commission from a click. To expand on this monetisation I plan to pull the AW XML product feed to create more opportunities for commissions by placing product links selectively and more creatively.

In the interim, here are some banner ads!


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Animal Adoption Website

Posted by Oliver, in , no comments

The South Bedfordshire branch of the RSPCA is an independent animal welfare charity. They already had a website which was established in 2002 and had undergone a few redesigns over the years but it needed to be updated to take advantage of responsive web design techniques. It’s a popular site with about 3,000 visitors/month.

The old website also had no way for the stakeholders to update content on the website themselves. This meant information was frequently out-of-date, there was however a rudimentary method for updating the animals that were available for adoption.

The redesign and transfer into WordPress took around 2 weeks to complete. There wasn’t a particularly large amount of content to transfer across but it did need need restructuring to make this information easier to locate.

A Custom Post Type was built to facilitate the adding and categorisation of new animals for adoption. New image sizes were added to automatically create a range of images for use in the template when an image is uploaded through the WordPress media library.

A custom function was built onto the GravityForms plugin pre_render hook to make their adoption enquiry form more intuitive by dynamically replacing checkboxes with animal images.


This project is an ongoing one, as part of my volunteering role as a cat fosterer for the branch. Future additions include a better donation/sponsorship process, automated new animal email alerts and training to key staff within the branch on using and updating the blog and new animals.

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