Industry: Charity

The Royal Association for Deaf People aims to promote equality for Deaf people through the provision of accessible services.

With the imminent GDPR Privacy laws coming into effect May 2018 a range of consent forms were built so that the association can get proper permissions and audit trail from those that signup to various services and events from the association.

The South Bedfordshire branch of the RSPCA is an independent animal welfare charity. They already had a website which I rebuilt in August last year.

They are always looking for ways to increase donations to the branch and with my experience in affiliate marketing I suggested they serve banner ads for a relevant advertiser. I belong to a few affiliate networks and Affiliate Window (AW) already had some pet supplies companies on-board. I picked Monster Pet Supplies for their nice commission, 30-day cookie and the fact that they supply Waitrose with Pet products.

Unfortunately their creative selection was a bit lacking, in terms of target audience, they all targeted dog owners. So I set to with the GIMP to create some new banners which are more relevant for South Beds RSPCA audience – predominately cats, rabbits and guinea pigs.

A few hours later and I had a range of in-content squares, 468×60 and half banners for use on the site, a few days later they made their first commission from a click. To expand on this monetisation I plan to pull the AW XML product feed to create more opportunities for commissions by placing product links selectively and more creatively.

In the interim, here are some banner ads!